Apple certainly took the world by storm by revealing its biggest guns during this year's MacWorld Expo, and in this update we get you acquainted with one that'd certainly get movie buffs all a-titter: the iTunes Movie Rentals feature. See more of this gem from the treasure vaults of Steve Jobs in the full article.

According to the Financial Times, Apple and 20th Century Fox have inked a deal for a new online video-on-demand service that would let consumers rent Fox releases as soon as they come out on DVD. More info about the deal is available in the full article.

More studios have lined up behind Disney, Lionsgate, and Paramount Pictures to support the continuously growing library of downloadable content on the iTunes Store. If you go online now and check what's new, you'll find a list of movies from both MGM Studios and United Artists.

It turns out that both studios have now also signed a deal with Apple, and while United Artist only has one movie available for now ("Ronin"), MGM has quite a bulky selection:

• Mad Max
• Rocky
• Dances with Wolves
• Robocop
• The Thomas Crown Affair
• Bulletproof Monk
• Pieces of April

Isn't it strange that these movies seem to be remnants of an era long gone some 20 years now? Well, maybe this is the trend that some movie studios would take, especially since establishments like Wal-mart seem to feel threatened by the downloadable movie market. So, instead of releasing new movies that retailers sell regularly, MGM's got their list of movies that don't quite sell as hot anymore but are still deemed as classics.

Well, alright maybe not Patrick Swayze hizzownself exactly, but thanks to Apple's recent announcement that movies from Lionsgate Entertainment's will be available for purchase and download from the iTunes Store starting today, iTunes users will now be able to grab a copy of the seminal '80s movie "Dirty Dancing" (complete with the tagline, "Have The Time Of Your Life").

According to MacNN, both companies said that more than 150 titles are expected to be available through iTunes this month, broadening the iTunes catalog to more than 400 titles.

"We're delighted to offer these incredibly popular Lionsgate films on iTunes, and look forward to adding even more films in the future," said Steve Beeks, president of Lionsgate. "iTunes lets users download these wonderful films to watch on their computer, TV or iPod, so movie fans can take their favorite Lionsgate films with them anywhere."

Lionsgate's collection of movie titles available on iTunes in the coming weeks will include legendary action adventure films and thrillers such as "Total Recall" and "Rambo," indie classics such as "Monster's Ball" as well as perennial favorites such as "Chaplin" and "The Boys From Brazil."