Great partnership, if you ask us. HBO and Apple have paired up to offer the network's programs on the iTunes Store. Now we can get everything from the gun-toting family, "The Sopranos," to the shoe-loving urbanites of "Sex and the City" via the iTunes Store. Details in the full article.

Neilsen/NetRatings released the results of an extensive study into the habits of American iTunes users on Thursday. They covered users both of iTunes itself and the iTunes Music Store.

Collectively, use of the application and the store has risen 241% over last year. 14% of active internet users regularly use iTunes and visit the iTunes Music Store.

Teenagers are the bulk of the users - kids between the ages of 12 and 17 are almost twice as likely to visit the iTunes Store than other internet users.

Neilsen's reports on the media choices of iTunes users may have impact on which content producers choose to partner with Apple in future, and who offers videos (for instance) for sale via iTunes. According to the new report, iTunes users read Wired and Rolling Stone magazine, they watch Cartoon Network, HBO, and BBC America, and drive Volkswagens, Audis and Subarus.

[Via Neilsen/NetRatings]