"Hello, I'm a Mac."

"And I'm a PC."

Yep! They're back! Apple has put up three new "Get A Mac" ads. Despite much controversy, the ads, from an advertising perspective, are quite effective. They are simple, straight-to-the-point, and have recall. Some would say they're hilarious. These new ads (you can download the previous ones here) still convince users to, well, "get a Mac". And now, the ads are focusing more on the new features of the MacBook and OS X.

As the other "Get A Mac" ads go, these three new ones are similar - opening with their customary introductory greetings and talking about their pros and cons.

Here are the three new additional commercials.

• Accident: "Mac" talks about his magnetically connected power cord. *Pop!*
• Angel/Devil: "PC" has a dilemma over work and play...
• Trust Mac: "No One" gets concerned about spyware and viruses...

Click on Read to view new ads.

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Now that we have the equation, let us give some equivalents to the variables.

Parallels Desktop = A desktop and server virtualization solutions provider. It allows one physical machine to run numerous operating systems simultaneously as completely isolated, independently functioning virtual computers. That means that you can use Windows programs at the same time as Mac applications.

Boot Camp = Lets you install Windows XP without moving your Mac data, though you will need to bring your own copy to the table, as Apple Computer does not sell or support Microsoft Windows. That means when you hold down the "alt" key you can choose between the Mac OS and Windows. Simply restart to come back to Mac.

Now that Apple on their Get A Mac campaign acknowledges the use of third-party software solutions such as Parallels Desktop for Mac, is the equation correct? Is it really greater than the Boot Camp?