It's the Boot Camp Effect - people preferring a Mac over a PC due to the presence of the Boot Camp software. And it seems like the Boot Camp Effect will be Apple's key to equating or superseding Microsoft's success. This is according to a Piper Jaffray research.

The said report reflected that of 42 near-term PC shoppers, 8.3% are considering to get a Mac computer over a PC because of the Boot Camp software. Analyst Gene Muster wrote that this interest in the Boot Camp-capable Macs will see Apple gaining market share over the next 12 months, which can also see Apple completing its transition to Windows-capable Mac computers fitted with Intel microprocessors.

The release of the new Windows-functional Mac OS, 10.5 Leopard, may lead to a 2007 gain in momentum for the Boot Camp Effect.