With both Apple TV and iPhone getting free goodies, it's only fair that the iPod Touch will get its own new content as well. However, the iPod Touch's new content comes with a pricetag: US$ 20. More details int he full article!

 Apple certainly took the world by storm by revealing its biggest guns during this year's MacWorld Expo, and in this update we get you acquainted with one that'd certainly get movie buffs all a-titter: the iTunes Movie Rentals feature. See more of this gem from the treasure vaults of Steve Jobs in the full article.

The Macworld expo is currently under way, and one of the several big announcements during the event was the update for Apple TV as well as its new, lowered price. Details await in the full article!

Researchers from investment firm Goldman Sachs have revealed that they believe Apple will be rolling out revisions for both the Apple iPhone and the Apple TV come next year. These include a second-generation iPhone as well as an Apple TV sporting a new LCD display. More at the full article.

It's been quite a while since we last heard about the Apple TV, but now we're hearing the growing rumble of beautiful rumors regarding the availability of downloadable HD content for the Apple TV. And we say that it's about time. The Apple TV does have 720p HD playback, after all, why not take advantage of the feature with actual HD content?

Even more promising are the rumors of new hard drive sizes and even optical drives in store for the Apple TV: word is out that the Apple TV line of products will be made more affordable, with a starting price of US$ 249 for an Apple TV with a 60 or 80GB hard drive. TVs with larger HD sizes (with sizes ranging from 120 GB to 250GB) were rumored to make an appearance as well, with pricetags worth US$ 299 to US$ 399 attached.

As for optical drives, there's no specific details available for this rumor, not even which format it will support. But an Apple TV with more features and more format options is indeed a better Apple TV, so we just have to cross our fingers for now and hope for more specific updates, and wish that they will come true.

A few months ago, there was a video in circulation of what appeared to be a successful hack for Apple TV. The video in question detailed what appeared to be Apple TV booting up from an external hard drive.

We'll be following up on that hack with this similarly reported attempt done by AppleTVHacks.net and FatWallet. This newly released patch will enable Apple TV to boot up from its internal hard drive, while using an external USB (hard) drive as its main storage unit.

We imagine owners trying to get more space out of their Apple TV will find this patch most useful. For the guys wondering how to pull this off, here's what you'll need:

• An ssh-enabled Apple TV.
• An Intel-Mac or Intel-based *nix.
• An installed version of Mac OS X 10.4 Intel. Or a full copy of the contents of the Â?/System/Library/ExtensionsÂ? folder from one.
• An original, unmodified copy of the Â?mach_kernel.prelinkÂ? file from the Apple TV.
• An external USB drive formatted using Â?Journaled HFS+Â?.
  

Full installation details are available at the read link. As a further backgrounder for this patch, the original creator was actually Patrick Walton of the University of Chicago. Patrick wrote the original patch, while AppleTVHacks further fine-tuned it after they encountered a syncing problem. Just be reminded that thus patch has been designed to work on Apple TV software v1.0 - it might not work on v1.1.

We couldn't leave you guys hanging after reporting about the company-wide meeting that Steve Jobs called right before the release of the iPhone. While we couldn't send someone there to check it out, ars technica was cool enough to compile what happened from their various sources.

The entire speech was regarding the iPhone's introduction into the market and Steve Jobs handled it with his usual panache, saying the iPhone will revolutionize the mobile phone industry.

He went on, comparing the iPhone with the original Mac when it came out. He noted that when the latter came out, a lot of people said that it was going to be the industry standard. The iPhone follows the same vein in that sense. Strong words from a man who really believes in his products.

He then continued into the integration of the product in the entire Apple business. Steve said introducing it is the same as putting a third leg on a two legged chair. The first leg is the Mac business, which Steve noted as having the "best Macs" ever in the history of the company.

The second right now is the iPod and iTunes which as everyone knows really took off and dominated the music industry and mobile music market. The third would be the aforementioned iPhone. He also briefly touched on what he was hoping to be the fourth leg of the chair, the Apple TV.

Finally, he addressed a question that befuddled even the Apple fanatics here at QJ, "Why launch at Six PM"? Steve simply said that Apple didn't want people to have to take off from work, so they figured that was a good time to do it. Just when people thought it was over, he dropped the bomb on his employees. It was said that all full time Apple employees in the US and part-time employees with at least a year's tenure will be getting an iPhone at the end of July.

So now all we can really do is wait and see if Steve Jobs has once again struck gold with the iPhone. The next few months are going to really decide whether or not this product will be as successful as most have pegged it to be.

If you are Apple, it's only logical for you to take a very good care of your iTunes business. After all, this particular online music retailer is the third biggest in the U.S. today. Just before the month of May ended, Apple released iTunes 7.2. This time, prior to the launch of the much-awaited iPhone, the Cupertino-based company decided to roll out build 7.3.

Needless to say, this update is connected to the Apple's new mobile phone. Here is the complete changelog for iTunes 7.3 as provided by Apple itself:

• Activate your iPhone service
• Sync iPhone with your music, movies, TV shows, and more
• Wirelessly share digital photos from any computer in your home with Apple TV

There are two versions of iTunes 7.3 - one for Mac users that is around 33.8MB in side, and another for Windows-based consumers (47.4MB). If you want to activate the iPhone service, please take note that you should be running at least Mac OS 10.4.10 or Windows 2000 with Service Pack 4.

Our link below should take you to Apple's download page for iTunes 7.3 Mac version. The link for the Windows build can be found at the bottom of Apple's page.

Apple is really jumping up the campaign for its newest baby the iPhone given that we are just a few days away from its official launch. The Cupertino-based company has just announced a previously unknown feature allowing consumers to enjoy YouTube content on the said mobile phone.

The application that will be used for wirelessly streaming these content was designed by Apple itself and will utilize Wi-Fi and EDGE networks. Prior to this, it was reported that user-generated video site YouTube has began encoding its videos in the advanced H.264 format to "achieve higher video quality and longer battery life".

Furthermore, Apple added that the same application is also available for the Apple TV. The good thing about this one is that the software update can be accessed via the TV's built-in software update feature for free.

Going back to YouTube on iPhone, Apple came up with a preview video for the feature on its official website. If you want to get a glimpse of how you can stream YouTube content on iPhone, click on our Read link below and it should take you to Apple's iPhone preview page.

Although it may not be apparent, Apple isn't reeling in major profits on any of the Apple TV units they sell. Literally. According to Business Week, research firm iSuppli purchased a unit for US$ 299 and took it apart piece by piece. What they found was that the seemingly pricey Apple TV tag wasn't a Benjamin apart from the total of its parts.

An Apple TV's parts, when broken down and arranged quite neatly, has been found to cost no more than US$ 237 all in all. That's just US$ 62 from the retail price tag (a 20% gross profit margin), although it doesn't include administrative, marketing and production costs.

That's a big leap from most of Apple's 50% gross profit margins for products not related to its consumer computer solutions. Analyst Andrew Rassweiler of iSuppli remarked, "This is certainly a departure for Apple, or at least it's approaching a departure."

"We made some very aggressive assumptions with this device, and by that I mean we assumed low prices on the components," added Rassweiler. When Apple's Steve Jobs said that the Apple TV is a hobby, he probably wasn't joking at all. It may have been more convincing, though, if there were tears.