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Posted Jun 18, 2006 05:59 by Remi M. Listed in: iPod, iTunes Tags: AOL , broadband , Kyle XY , ABC Family , Paul Lee
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The ABC Family is busy promoting their new series, Kyle XY. Recently, ABC inked a deal with iTunes Music Store wherein starting June 20, six days before the show makes its linear network debut on ABC Family at 8 p.m., users will be able to download the pilot to their video iPods via the iTunes Music Store.

Kyle XY follows the story of a family who takes in a formerly institutionalized teen savant (Kyle) who is missing standard human behaviors such as anger, joy and love. After June 27, installments of Kyle XY will be available for purchase at $1.99 per episodes, according to officials at both ABC Family and iTunes.

To support the free sneak preview on iTunes, ABC Family has secured a multimedia schedule, including on-air promos, a flash ad on its own Web site, radio spots, banners of aol.com and msn.com, and a print ad in Rolling Stone magazine. Paul Lee, ABC Family President said that "a free preview on iTunes is a fantastic way to build buzz and increase awareness of 'Kyle XY...It gives our aggressive tease and reveal marketing campaign a major broadband element, that will help drive viewers to the premiere on the 26th."

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