It's old news that the people at iTunes have been thinking about making movies into another staple of iTunes goodness. We even mentioned a rumor about the iTunes selling movies to the public.

Well, let's make it official then. According to Business Week, Apple and iTunes are coming out with a movie-selling service, with an official announcement halfway through this month.

Their prices are supposed to be slated at $14.99 for new movies, and $9.99 for older ones. They might even make a new iPod to make the feature even more enticing to consumers, so it sounds like a good sell.

There's only one problem. Wal-Mart is not happy with these developments. As one of the largest sellers of DVDs in America, they stand to take a significant hit in revenue if this spreads, so there seems to be a tug-of-war going on right now to keep Wal-Mart pleased and selling Apple goods while getting iTunes out with a movie-selling function.

Keep checking QJ for more info as we have them.