Quite a few people have had problems with buying songs online through iTunes. and this comes from the fact that customers will often buy just a few singles from their favorite artists. However, should they decide that the album is worth buying, they have to pay full price for the album, regardless of whether they bought some of the songs already. This has led to quite a few choice words from certain audiophiles who feel they have been cheated.

Now, with the newly-launched Complete My Album feature, that is no longer the case. According to Eddie Cue, AppleÂ?s vice president of iTunes, "Music fans can now round out their music collections by upgrading their singles into complete albums with just one click, and get full credit for those songs they have previously purchased from iTunes".

So how does it work? After purchasing a single from an album, the customer is given 180 days to buy the album minus the cost of the singles. Customers who decide to buy any song on iTunes, will have the album of that song added to their Complete My Album page along with the price they have to pay if they wish to take advantage of the feature. Meanwhile, the president of Global Digital Business and US Sales of Sony BMG Music Entertainment, Thomas Hesse, has taken note of iTunes and their constant improvements saying that iTunes "continues to revolutionize the digital music industry by offering music fans innovative ways to explore and enjoy new music."

All told, it's impressive on paper, but will it make money for the company?