Alongside the launch of their 1Gb iPod Nano (reported here), today Apple reduced the price of their two iPod Shuffle models. The 1Gb Shuffle is now 99 dollars and the 512Mb Shuffle is now 69 dollars. In the UK Apple dropped their prices to 69 and 49 pounds respectively.

Analysts at the Motley Fool say;

"at 69 dollars, the iPod is now likely to penetrate even further into the mainstream. Granted, that market is less likely than the first wave of iPod adopters to pay for digital downloads or shell out four figures for their next computer, but Apple wouldn't mind more attention from the masses. There's strength in numbers."