Okay, here's something nifty you can do: open the Localizable.strings file inside the iPhoto app bundle. You'll should see several interesting keys.

Notice that the GPSMapURL is set to "http://maps.google.com/maps?maps?q=%f+%f", funky weird huh? The 6.0.5 iPhoto update contains new calendar, greeting card, and postcard themes for use with Apple print services. It should also include a variety of holiday card designs. Anyway, based on the pic above, Google is up to something with Apple.

Now, open the iPhoto's InfoPanel.nib file. And you'll see a hidden show button.

Now, if you go through the iPhoto executable itself with a Hex Editor, you'll see around 70 references to GPS. Well, GPS fields in iPhoto isn't exactly news. What is news is the presence of Google Maps and the hidden Show button.

Javester, the guy who discovered all this when he was tinkering with his iPhoto for an article, used his free ExifTool and then added some GPS EXIF information to a pic he's got. Sure enough, when he imported it into iPhoto, Get Info displayed the GPS coordinates properly (even if it did take him some trial and error with the EXIF fields).

This just makes you ask, what exactly is Apple and Google up to?