At first glance, iDVD is nothing but a massive memory hogger on Mac. But a thorough and complete understanding of the product will prove otherwise. Aside from being a simple DVD creation software application, iDVD is being geared to help broaden the videogame market.

According to industry veteran and Bright Things CEO Dominic Wheatley, he can't help but be reminded of the 80s market whenever he looks at iDVD. His company recently released Lara Croft Tomb Raider: The Action Adventure on the said format. The 80s reference can actually be connected to the industry boom and competition influx that happened back then. He explained:

Publisher have told us they're interested in iDVD games because they are non-threatening and accessible and players can win easily. Through this they can get hooked on a character like Lara Croft, and maybe upgrade to a console or PC version. iDVD games could be a great ambassador to the videogame industry by getting game IP into the hands of people who don't usually buy videogames.

Wheatley then compared his company's approach to what Nintendo is doing with the Wii. It is no secret to everyone that the giant videogame company has always been big on revolutionizing the industry through its Wiimote. To this, the CEO reflected:

Nintendo is making a huge amount of noise about widening the market and bringing games to a new audience. The approach of a very easy control method is to dismantle the complexity attached to videogames, and we're part of that movement but in a different direction. What we're trying to do is pioneering and the response so far has been very positive.

Currently, there are only a total of 200 unique iDVD games on shelves. While this is a small number compared to the library of games any handheld or console has, it is still remarkable as there are only 30 iDVd games in total available last year.