After creative Apple chief Steve Jobs sent an open letter to Torgeir Waterhouse of the Norwegian Consumer Council about his feelings against DRM, Yahoo! and Monster Cable also aired similar opinions on the limiting technology.

Dave Goldberg, head of Yahoo! Music, told Silicon Valley Watcher that he long advocated removing DRM because there is already a lot of music available without DRM. "It also just makes things complicated for the user," he said. Goldberg noticed that Yahoo! Music experiments found that non-DRMed music actually experienced a boost in sales.

Monster Cable's top chief, Noel Lee, was also found to have supported Jobs' ideas presented in his open letter. Lee elaborated, "Monster Cable shares Mr. Jobs' vision of breaking constraints for legal music downloads. We've always believed in the power of music. So much so, we launched Monster Music to introduce high definition surround to the world without restrictions."

The manufacturer of high performance cables' music service, Monster Music, sports a format called SuperDisc for high-definition surround tracks and completely DRM-free music. The company successfully negotiated DRM-free files with Universal Music for a SuperDisc release called "Away from the Sun."