"It's Showtime." Those were the words on Apple's invitation to a press conference they'll be holding on the 12th. No one's really sure what'll be presented, but there's a good chance that it will have something to do with the fabled iTunes Movie Store and new tech developments.

Marco, from marco.org, thinks that it will have something to do with the music service getting a movie upgrade. In addition to its getting more news coverage and speculative information these last few weeks, the movie download business hasn't really taken off: a perfect place to capitalize if Apple can pull it off well.

He cites three problems for the quick deaths of movie download services:

1. High prices.
2. Lack of adequate portable device support.
3. TV support, because not everyone wants to spend the whole day staring at a small screen.

The one thing Apple has going for it now is the AirPort service, which allows users to play music from iTunes to their own stereos: wireless music streaming, you could say.

Now, AirPort is expensive stuff, and it has its limitations, but if the tech is there, it stands to reason that AirPort could also transmit video to televisions or video-enabled iPods as you please. That gives AirPort a whole new feature, and increases the the viability of both AirPort AND a downloadable music service. If this rumor has weight, it's looking like a smart plan (if you can afford it, that is). Keep checking QJ for info on the Apple press conference when it happens.