Question: What's the difference between a Mac and a PC? Answer: Where do we begin?... That's how Apple's major print campaign to promote the new Mac OS X, all the iApplications we've grown to love on our Macs, and the Mac hardware lineup begins. Apple's been keeping the lid toght on the new Leopard, even as Microsoft rolled out its Vista for the world to see. Now, a 14-page insert in some major publications - like, for example, Entertainment Weekly's September 8 issue - marks what could be the formal and public launch of the OS X ad campaign.

A picture's worth a thousand words - and, thanks to the generosity of a MacDailyNews reader, we have 14 of them - although a video's worth (uh, say at least 24 picture frames a second times 1,000 words =) 24,000 words a second, and we had a couple of videos, albeit they're the "unconfirmed/not officially acknowledged" ones. It's nice to see Apple finally opening up on OS X - even if it's only 14 pictures worth. It's only the start. And we'll be watching out for more.

   
   
   
   
  

(Ironically, parts of this campaign have been rendered "outdated" by recent announcements. Like the iMac and the rest of the Mini lineup have been upgunned to Core 2 Duo/Memrom specs. Well, print may be a slow media, but no one can doubt its durability and authenticity.)