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Posted Mar 20, 2007 03:18 by Dia A. Listed in: Interviews, iPod, Music, News, iPhone, iPhone Tags: Sony Ericsson, walkman, IBM, Howard Stringer, iPhone
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Howard Stringer - Image 1Sony was the darling of the music world when it came out with the Walkman during the '80s and the 90's, until the iPod came along and Apple dethroned the Japanese multinational corporation. Now, Sony declares that it's learned its lesson and vows not to have the Sony Ericsson lose to the iPhone.

Sony's CEO Sir Howard Stringer admitted in a rare candid interview that he feels rueful about Sony's loss to the iPod. When he took helm in 2005, the company already had a stubborn design philosophy. All divisions were in their "own little worlds", sheltered from one another and interested only in how one of its products trumped another.

Stringer admitted that Sony's been working with IBM on electronic music distribution as early as 1997, and could have came out with a digital music player five years earlier than the iPod. But the music giant couldn't get its people to understand software. As a result, Apple took hold of the industry with its digital media player, the iPod.

However, Sony's CEO believes that the Sony Ericsson versus iPhone battle would be different. The Japanese-Swedish partnership has warmed up to newer ideas, including the concept of music on phones. But they'll never bet against Steve Jobs. In this new phone battle, thinking that your enemy is weak is a weakness itself.

[Via Apple Insider] Permalink  |   Email this  |   Linking Blogs   |   Digg It!

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