Apparently, the not-so-secret organization known as Apple is passing out private invites to various member of the UK press, asking them to join them on the 18th at the Apple Store at Regent Street in London. As you can see in the image (right), it details the directions on how to reach the appointed meeting place with the RSVP email address and phone number blanked out for privacy measures.

Many people are speculating what exactly this invite entails for the European community. The most common of these are the much awaited release of the UK/European release of the iPhone. This coincides with the fact that the Apple Store on Regent Street is, in fact, the biggest Apple Store in the world and would be the most appropriate place for such a grand unveiling. There was even word of some boxes being kept under lock and key at the store.

Other more unlikely theories include a possible deal with BBC regarding some of their shows being turned over to the iTunes store or even the much overdue arrival of the Beatles classics being made available on the iTunes store.

No one knows for sure exactly why "mum is no longer the word," but we'll have to wait until the aforementioned event comes to pass and see what Apple has in store for their European customers. Keep yourselves in touch as we'll deliver any more updates on the matter as soon as we get them.