For a company who is usually stringent, to the point of overbearing, when it comes to keeping up-and-coming projects under wraps until its intended announcement date, Apple's recent previews of their movie offers over at the new iTunes 7.0 has caused some suspicion among analysts. Considering Hollywood's reluctance to get on the iPod bandwagon, could this be Apple's way of letting biggie movie studios see what they could possibly be missing by not submitting to the will of the great white Apple?

As of the moment, episodes of some TV serials have already been made available for download, while Disney and some smaller Hollywood companies have already agreed to sell their movies via the internet.

For many studios such as Universal, Paramount, and Warner Bros., one main issue that seems to be unsettled is the pricing of their movies, as Hollywood execs are insisting that the price of downloading a movie should cost more than buying the physical DVD. Their reason for this is that despite the absence of further production, distribution, or inventory costs, obtaining the movies has become more convenient and should therefore cost consumers more. An episode of faulty logic? Maybe.

One thing remains more certain than other details though, and that's the fact that "iPod" has become a household term, Apple has taken over the industry of downloading music and TV shows, and almost everyone you meet down the street is sporting white earbuds. How long can Hollywood resist the dark side? We'll wait and see.