Apple CEO Steve Jobs is on a roll. It was just yesterday when we reported that the outspoken official took a shot at the music industry with his focus being on DRM or Digital Rights Management. This time, Jobs had a couple of not-so-friendly words for the public schools in general, with emphasis given on teacher unions.

To make the long story short, Jobs' message stated that the only way to improve the state of education in America is for school principals to learn to fire bad teachers. He then said that the unions directly contributed to the demise of public education:

What kind of person could you get to run a small business if you told them that when they came in they couldn't get rid of people that they thought weren't any good? Not really great ones because if you're really smart you go, 'I can't win.' I believe that what is wrong with our schools in this nation is that they have become unionized in the worst possible way. This unionization and lifetime employment of K-12 teachers is off-the-charts crazy.

After that rather harsh comments, the Apple official then went down to business and talked about his proposals. According to Jobs, he dreams of having textbook-free schools in the future. In lieu of these, Jobs said that students may have a free online information source that is being updated by experts regularly. Think Wiki.

He added that instead of channeling funds for printing books that become obsolete in no time, we could use the money by buying "delivery vehicles" such as computers and faster Internet. With the Wiki-like project, Jobs believes as well that some of the brightest minds will definitely contribute.

Lastly, Jobs remembered his earlier statements against the educational system well. He closed his speech with "Apple just lost some business in this state, I'm sure." The teachers and other guests present during his speech supposedly applauded Jobs.