Best Buy has begun sprucing up its Apple electronics section and has redesigned the Apple corner, now dubbing it the new Apple Shop. The cool Apple store redesign was done not only for aesthetic purposes but in an effort to boost sales. Morgan Stanley said that a full expansion to all Best Buy stores can produce about US$ 400 million more in Mac sales each year.

In the center of the computing section of a Best Buy store stands a two-foot thick black wall, with speakers and LCD display embedded in it. The black wall serves as the center of attraction for the whole set-up.

Some of Apple's offerings are laid out on the table in front of the LCD display to let people have a first-hand look at the products. iMacs and MacBook Pros are on display, with the Mac Mini conspicuously out of the action. Apple also did something to Best Buy's tired-looking tags by hiding them in black Apple plastic folder jackets which can be flipped to reveal the prices.

The Apple corner renovation is done in part in an effort to expand Apple's presence in Best Buy stores and widen its market base. They initially started with doing the renovations for 7 Best Buy stores, then eventually spread out to about 50 locations. Apple plans to expand the new Apple Shop corners to 200 Best Buy stores by fall this year.

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