Despite Apple's earlier announcement about the availability of full-length movies from the iTunes Store, it seems that many major movie studios (and not to mention some retailers) are rather wary about releasing their titles to the public in such a manner.

So far, only Disney has willingly come to an agreement with Apple execs to put up their movies for sale via iTunes. On the other hand, Universal Studios, Paramount Pictures, and Warner Bros. have imposed the condition that instead of selling their movies via iTunes for $9.99 a pop, the titles would instead be rented out to users.

Despite having given in to the pressure from the Hollywood bigwigs, Apple is still hoping that by offering movies from companies such as Disney and other smaller movie companies, the major companies will finally be convinced that Apple's deal may not be so bad after all.