After a brief trial run and at least one name change, Joost has announced that its self-titled Internet TV service has now officially gone live. According to MacNN, the service is still in late beta but it's already in full swing. Some high-profile ads - including segments from Coca-Cola and HP - are even reportedly slated for release some time this month.

The Joost service currently has over 150 channels as part of the launch. This includes channels as diverse as cartoons, documentaries and sports. The people behind the Joost service has also announced that existing testers now have unlimited invites so that almost anyone can try out the new service.

A new version of the Joost beta is also available for existing users. In order to run it, Mac users need to have a broadband Internet connection as well as an Intel-based Mac.