Customer loyalty and good timing pay off. Elizabeth Rodriguez comes into Apple Store Fifth Avenue last Saturday. Elizabeth becomes Apple Store's one millionth customer served since opening on May 19th this year. The rewards? Ms. Rodriguez walks out with a MacBook, an iPod, an iPod Hi-Fi and an Apple ProCare membership.

(Somewhere nearby, we'll bet Customer #999,999 must have gone "Oh snap, that should have been me!" So did all of us Apple fans at QJ).

One million customers in about four or five months... Apple's selling like McDonalds if this keeps up. And Ms. Rodriguez isn't the only lucky something-millionth customer of Apple's. Back in June, Amy Greer won herself 10 iPods, a 10,000-song iTMS gift card, 10 additional 50-song iTMS gift cards, and four Coldplay concert tickets and backstage passes just for dowloading the five hundred millionth song from iTunes. And that was just two weeks after the promo was announced.

We wonder what Apple Store's giving to their two millionth customer?