Fortune Magazine's Brent Schlender, editor-at-large, claims that "Steve Jobs might be promising more than he can deliver," referring to the Apple TV, Apple's pet project aside from the much-awaited iPhone.

Schlender, in particular, hits Apple TV's current design:

There are shortcomings that even Microsoft would not have overlooked: Apple TV doesn't have a DVD drive or a volume control on its minimalist remote or ... but enough. You get the feeling that Apple didn't create this thing because it was insanely great but in order to freeze competitors out of downloadable video.

The root of the problem? According to the Fortune editor, it is Apple's tendency to "pre-announcing products months in advance - the iPhone is just the latest - and even then has missed promised ship dates." He further explains that no matter how good a product is hyped up, it's bound to disappoint no matter how good it is.

With that aside, it should be noted that Apple TV is still testing the waters; we'll never know how it will turn out several months from now. Apple did promise to give out new software features and improvements for Apple TV free of charge, something worthwhile for Apple TV users to look forward to.