Electronic Arts sure is confident that they've done a fine job with their multi-platform simulation title, Spore (Wii, DS, Apple, Windows). In a recent interview, EA marketing manager Claire Ridley declared that they are "[anticipating] Spore to have the same 'long tail' success as The Sims.

Will Wright's (also behind Spore) The Sims franchise is enjoying quite a run at longevity, having conquered the gaming world with its simulation of daily activities of the characters in a suburban household. Since its debut in 2000, the game has now been held as the best-selling PC franchise in history, having sold more than 100 million copies worldwide.

If this is the model that EA is looking to emulate, then we're sure they'll be fine with having history repeat itself. Says Ridley,

With the release of the Creature Creator and over one million creature already created by player within the first week, it is clear to see how players are going to be constantly pushing the boundaries and populating the Spore universe with fresh content themselves.

And we don't doubt that as well. After all, it's such a lure for gamers to be able to create and control their own worlds in games, it being that alternate universe that they seek. In addition to that, it doesn't hurt as well that EA promises to bring in more content to further enrich players' gameplay to compel them to play even more.

Spore is set to come out September of this year. Its demo was leaked a couple of days early before its set June 17 launch last month.

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