Ah, the Disney Channel, a place saturated with enough drama for the prepubescent - a wonderful place filled with lip-syncing 14 year olds and high school musicals. If you hate/love the channel here's news for you. Macworld UK reports that Walt Disney's CEO Bob Iger has confirmed that the company has sold 23.7 million episodes of its television shows and an additional two million films through Apple's media service. Top selling titles include "Cars" and "Pirates of the Carribean".

What's interesting about this bit of news is that this could serve as a nice example that the digital distribution model (something some companies seem to be allergic of), can not only work, but help you be dominant. Bob Igor notes that they make as much online as they do from physical sales. He expounds:

There are cost of goods that are factored out of the iTunes sale, which allows them to sell at a lower price. ThatÂ?s their decision and it allows us to take revenue out that is equal to, in terms of a per-click sale, store sales. So, yes, weÂ?re quite comfortable with iTunes...

This is, hands down, an amazing testament to the buying power of drama starved pre-teens.

Now if only Apple can hurry up with all that "no more DRM" stuff they're mulling around with at the moment.