Disney, it seems, is liking this new Apple venture: distributing television programs on a Video iPod. So far, the move has attracted thousands of customers to the unique format, with over 3 million video downloads to date.

Seizing on the opportunity, Disney has announced it will release additional content available for download through iTunes. You sports fans out there will be happy to know that you will be able to download sporting programs, including content from its ESPN and ABC Sports outlets.

"Kicking off the latest effort are condensed versions of this year's four college BCS bowl football games from ABC Sports. Later this month, ESPN will provide content from its X Games coverage, 'SportsCentury' interviews from ESPN Classic, and the amusing 'This Is SportsCenter' show. Also in the works are ESPN Original Entertainment programs including 'Knight School,' the forthcoming reality program featuring Texas Tech basketball coach Bobby Knight, which will premiere on iTunes."

Are you ready for some Monday Night Football?

[Via, Sci-Tech Today]