A lot of people in the gaming circuit have already made up their minds on the question of which gaming company is the most innovative of them all. However, it's a different take in the eyes of business executives around the world as Business Week conducted a survey on which companies did the most to bring new products that made sense to consumers.

Apple led the bunch with a comfortable margin over second-placer Google. As far as game-related enterprises are concerned, Microsoft led the way. It was fifth on the overall standings by virtue of software advances. Amazingly, there was no mention of games in the explanation.

Sony was at the tenth spot powered by its new PlayStation 3 console.The magazine says that it took gaming technology to the next level by transforming the game system series into a gateway to a virtual world. The reference was probably aimed at the PlayStation Home system, but hey, hasn't that been done by Second Life and Miis by Nintendo already?

Nintendo lagged behind at the 39th spot with its independence from sequels and its ability to appeal to all age groups.Yes, we know what you're thinking. Go ahead and post them in the comments section.