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Posted Apr 6, 2007 05:13 by Karl B.
Listed in:
News,
Opinion & Analysis
Tags:
Piper Jaffray,
Gene Munster,
Best Buy
3QJ
Ó
Yesterday's news about Best Buy starting to sell Macs again may just be the first in a number of Apple-related changes coming to the Best Buy stores scattered around the U.S. MacNN reports that the deal, which will see Best Buy increasing the number of their retail locations stocking Macs to about 200 by this fall, may also mean new Apple-centric boutique layouts at Best Buy stores. Analyst Gene Munster of Piper Jaffray believes that while the increase in Mac stocks at Best Buy retail stores will not affect Piper Jaffray's current outlook for Mac sales, the strengthening relationship between Apple and Best Buy will bring "higher visibility, including boutique-like Apple stores in some locations." "We believe Apple's store within a store at Best Buy will be much different compared to the current pilot store rollout, which was a table with Apple products on it," said Munster in his research report. "The difference is we expect some (smaller number) of these 200 stores will have walled-off Apple stores, while others will have improved layouts." "What is clear, you won't wander around Best Buy to shop for Apple," he continued. "A good way to think about Apple & Best Buy is the Coach or Chanel store within a store concept at Nordstrom." |
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[Via MacNN]
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This is old, old news. I've heard about Apple's insistence in controlling its own sales in retailers like Best Buy for years now.
This is old, old news. I've heard about Apple's insistence in controlling its own sales in retailers like Best Buy for years now.
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