Even hardcore Apple fans aren't too thrilled with the iTV. And that's for a bunch of good reasons. The set-top-box is supposed to allow users to download movies (for a fee, of course) and watch them in "near-DVD quality". It's not really a revolutionary device, but Apple thinks that enabling content to be streamed from any Mac OS- or Microsoft Windows-run computer to a television is something worth spending US$ 300 for. Even if Steve Jobs hypes it up, the iTV isn't really going to get the same reception the iPod's gotten.

But what if Apple licenses TiVo's technology and uses it with the new iTV? Now, THAT would be something that just might interest us all!

But before you get all giddy, we'd have to remind you that this is a wild rumor posted at PVRblog. There's no firm evidence whatsoever, not just yet. But if you think about it, it's not an impossibility. In addition to the supposed Apple-TiVo partnership, iTV supposed to "officially" be called the Mac Media Capsule. With such a craptacular name, that Tivo deal should materialize and soon!

Apple will enlighten us when Macworld kicks off on January 9, 2007.