Apple has recently announced that it will gradually add new software features and applications to its hyped iPhone and Apple TV products free of charge, according to a report by Apple Insider.

Peter Oppenheimer, Apple's chief financial officer, notes that this is a bold step to leverage what Apple does best. Oppenheimer adds that some of the upcoming iPhone applications will be "entirely new applications." The new features and applications will be made through automatic software updates to both iPhone and Apple TV.

Apple has yet to accept iPhone orders through retail or its online store. As for the initial supply of the iPhone, chief operating officer Tim Cook notes that "It's very difficult to tell what demand is until you're shipping the product."

Will Apple's attempt at changing the perception of the cell phone as a "throw away" product work? We'd like to know what you have to say.