You out there can say without lying that they haven't gotten hooked on one or two of Apple's most recent ads, whether for good or for bad? At first, the dancing silhouettes seemed like a pretty cool idea, one that you'd expect from the likes of an innovative company like Apple. After a while, though, they've gotten to be a little stale, at least in my opinion.

In its history, Apple has produced many memorable ads, including one of the most ambitious and expensive: a 1984 ad that ran only once and filmed by acclaimed director Ridley Scott. The company's marketing department is sure to keep itself busy thinking up the next great ad. I know I'll like it when it comes out, but for how long is anybody's guess.

Forbes writes: "The quality of Apple's advertising is consistently above average," said Allen Adamson, managing director of the New York offices of brand consultancy Landor Associates. "And more often than not, it's world-class." Apple's ads are powerful in part because they all reinforce the same branding message. Apple prides itself on appealing to the discerning customer, the person who, as one slogan famously had it, thought differently. And that message--of creativity, counterculture and good taste--is one that Apple has portrayed consistently in their advertising for the past 30 years.

Which one is your favorite?