As former laptop market leader Dell continues to struggle, its rivals increase their momentum. Apple, in particular, has taken the initiative and is establishing itself as the likely new ruler of a growing industry.

Sales have continued to increase through the months as a 12 percent spike was noted in June. Reports from last month bring in more good news as a growth of 17 percent was observed.

"These results are great news for Apple, and they serve as powerful evidence that the 'halo effect' is indeed translating into real world Mac computer sales for Steve Jobs and company," says ChangeWare Research founder Tobin Smith.

In a survey of 3,665 respondents conducted by Smith's group, it was revealed that 28 percent of those who were planning to buy a PC within the next three months said that they'll get a Mac. Even more amazing is the fact that 23 percent said that they'll get a desktop Mac.

Smith says this spells a very bright future for Apple as it establishes itself as a more viable alternative to the PC. He also says that the iPhone can be a great tool to spruce up the "halo effect" that the company is enjoying.

In addition, the poll also showed that 86 percent of all people who purchased a Mac system in the past 90 days said that they were "very satisfied" with the product, in contrast to high dissatisfaction ratings for other manufacturers.