Justin Long really got noticed after appearing in "Dodgeball" (with Ben Stiller) and "Herbie: Fully Loaded" (with eye-candy Lindsay Lohan). Long, as you all know, is also in Apple's series of advertisements as the "Mac Guy." The concept of the commercials was to put the geeky-but-cool looking Mac side by side with the PC.

While the idea is clever, the plan didn't quite work. Apple learned that the viewing audience can't help but be irritated by the "smug little twit." Seth Stevenson of Slate, the online news and critic magazine, commented, "Justin Long is just the sort of unshaven, hoodie-wearing, hands-in-pockets hipster." Long's agent on the other hand said that the deal was never meant to be on a long-term basis.

What's going to happen now? Well, director Phil Morrison and journo-humorist John Hodgman are going back for another campaign of commercials.

Well, so much for Long's career as a Mac. We wish you well, Justin Long, and we hope people won't think you're a smug little twit the next time around.