Apple certainly has a way with digital media, and they strutted their stuff again when they revealed new features available for their Apple TV service during the Macworld Expo. Basically, Apple TV "take two" allows users to rent out movies straight from their living room.

Apple released a guided video tour of Apple TV's new rental feature on their website. In the tour they showed the new interface Apple TV will be sporting, and also the ins and outs of renting movies, TV shows, and other cool stuff.

If you're the type who just wants to get right to it and not bother with the tour, the least you might want to know is how much the the movies will go for. Movies go for US$ 2.99 a pop, but new releases go for US$ 3.99, and HD releases will go for a dollar more.