How long do you have to wait before you decide to take action? After waiting for a week for Apple to pickup his broken iMac G5, Karl Hayden from Dublin, Ireland, decided to walk to the nearest Apple repair center to prove it will be faster than the company can pickup his machine.

Sounds drastic? Not really. Hayden's 10-month-old iMac crashed in mid-July. After failing to fix the problem with replacement logic boards, a power supply unit, and a back casing, Kayden said Apple agreed to replace the computer on August 14. A few days past the deadline, the company has yet to pick up Hayden's machine and ship him a new one. Adding to his frustration, Hayden waited nine weeks for repairs on another Mac which was lost three times in Apple's service system. The machine was later recovered and repaired in the end. And yes, he was billed for the repair work.

"I think there comes a time when the only thing that works with these companies is to show them up publicly and shame them into taking you seriously," said Hayden. "[Apple is] only interested in how negative publicity affects [its] sales and share price. Apple only seems to respond to customer concerns when direct action is taken to highlight [its] failings." Hayden will start his trek to Cork on Monday morning from his home in Dublin on foot with his iMac G5. We're pretty sure Apple won't roll out the red carpet for Hayden.