We've come across some shots of the Apple TV in Techrestore.com and they've opened up an Apple TV box. Accompanying reader posts haven't been too positive, though. A number of readers expressed their apprehension to invest in the new gadget, saying that it's possible to get the same level of functionality by hooking a Mac up to a stereo or a TV.

It would be interesting to see if the device can topple competitors like TiVo and Netfix who offer similar functions as the Apple TV. Apple TV will allow iTunes and videos to easily be played in TVs and other media because of the easy setup features and friendly interface. Users can also play downloaded material from iTunes with the Apple TV.