Touting the ability to play downloaded videos and streamable shows on your living room set, Apple TV is now boosting its rep to  techie households everywhere with Apple TV commercials. This one particular commercial shows iTunes movies on Macs and iPods that end up eventually on your own entertainment showcase in the living room - the primal ability to Apple TV.

Despite the current flak Apple TV is getting from TiVo and Windows Media Center fans, a plethora of modders, hackers and Internet TV enthusiasts have boasted everything that can be possible on the device, including game emulation and games, plus HD playback on TVMini HD.

The slim, silver device from the Cupertino-based company was already released back in March, and should still be available at your nearest Mac or home theater retailer. Oh, and you could probably grab a different flavor of Apple TV for room preferences.