Standard & Poor's Equity Research, on Businessweek's Web site, raised its projections for Apple stock from a 'Hold' to a 'Strong Buy.' Basing their decision on a number of variables, including the company's strong performance in recent quarters, and predictions that the company will continue operating at the steady pace, the analysts are urging investors to buy.

According to the analysts: "Our upgrade comes after the recent pressure on AAPL shares. Our discounted cash-flow analysis, which assumes a weighted-average cost of capital of 11.8% and a 10% 15-year free cash flow growth forecast, remains intact but we are adjusting our price/sales analysis to include a calendarized 2007 revenue estimate."

Um. Huh? Yeah ... this just means Apple is kicking serious ass.