The Apple Summer Mac product conference is already rolling hot with Steve Jobs manning the show. As expected, his keynote address is filled with surprising unveiling of new Apple projects and the "everybody saw this coming" types. Tab this one under the second category - as predicted and whispered around various boards the past few weeks, Apple is giving us brand new iMacs.

Sporting a retroish look, the sleek new iMacs are made of aluminum and glass. It comes in 20- and 24-inched versions, each equipped with the usual but impressive specs such as up to  2.4GHz Core 2 Extreme processor, up to 4GB of memory, ATI Radeon HD graphics card, up to 1TB of hard drive storage. 802.11n and Bluetooth 2.0 built-in. There's also the usual compliment of ports like USB 2.0, Firewire 400/800, a slot loading SuperDrive, iSight camera etc.

What's also worth noting is that the oft-rumored new keyboard for the iMacs turns out to be true, with Steve Jobs himself confirming it. Boasting of large spacing and flat keys, Apple seems to be aiming to give the iMac users the laptop feel while typing. iMac purists seem to be a bit skeptic with the move, but let's all wait and see what happens. The 20-inch iMac goes for US$ 1,199 each (add three hundred bucks more for a processor and graphics enhancements), while the 24-inch monster demands US$ 1,799 per unit.