Drink up! Coca-Cola is going to give everyone in Europe the chance to go on a fizzy binge for the next couple of months as their latest partnership with Apple will reward consumers with free music. Right now, this is Europe's biggest music promotion in history. Maybe even the whole world's history. How big? We're talking TWO BILLION tracks to be given away!

The partnership is to last from May until August, with a launching event during the Cannes Film Festival. The brunt of those free iTunes downloads will be subsidized by Coke.

Alongside the free music, other freebies are to be given away: iPods and free tickets to future concerts to be hosted by Apple and Coke. These concerts are to be recorded and made available for download in iTunes in the future as well.

Looks like a major promotional campaign for both companies. Still no word if they're giving away iPhones though, but we're wishing all the same.