We've seen one too many iPhone analysis articles now. What's with all the hype? It's all needed, though, for the fate of millions of Apple company investors and employees rely on the success of this spotlighted product.

The latest news on the iPhone hype has financial researchers assuring Apple investors that iPhone, iPod and Mac sales would continue pushing the company forward. iPod holds a 24 percent share on the world market for media players, a figure thought to rise by half a percentage point. Mac sales is seen to go up by the upcoming launch of the Mac OS X Leopard.

But all this hype on the iPhone could give rise to a dilemma for the giant electronics company - the iPhone could rival the iPod. It may seem silly knowing as how both products are by the same company, but iPhone could greatly affect iPod sales and thus, the financial health of Apple.

Other factors that would greatly affect Apple money health are negative issues on the iPhone - if they are to come. The analysts warn against negative news, delays, quality or usability issues - these can all easily damage Apple reputation and it's stock.

Truly, we sometimes cannot picture such so-so things as rumor and delays to affect something as tangible as money and stocks. But they are highly correlated. Such is the business of the finance world.