This should spark some debates among the die-hard Apple-addicts reading this. Analyst house Gartner says that if Apple wants long-term success, it should do what game firm Sega did in response to the Sony PlayStation 2 and Microsoft Xbox. In case you're not a gamer, what Sega did was to retire from the game console manufacturing business and concentrate on software publishing and development.

Yep. In an ambitious analytical report, entitled "Apple Should License the Mac to Dell," Gartner is suggesting exactly that. Apple licenses Mac-making to Dell, and quit hardware manufacturing altogether, to concentrate on OS and software.

Why, oh why must Cupertino give up on those little bundles of computing joy to Dell? Same reason Sega bailed on their Dreamcast: competition. In Apple's case, Gartner believes that increasing market pressure will cut into Apple's profit margins with the Mac. This is because Apple is recently using Intel chips, which is also a big reason for a surge in Mac popularity, says Gartner. They also say that Intel, as a component maker, effectively "subsidizes" Apple production.

But with pricing pressure from other computer firms like HP, Gartner believes that Intel "cannot go on supporting Apple (or any other customer) indefinitely." Instead, Apple could license Mac production over to Dell - which also uses Intel chips, and is "Intel's closest ally" - which has a more robust production and marketing infrastructure in place. The firm even believes that by doing so, Mac OS could capture 20% of the market, and Macs themselves could become more affordable.

Will Steve Jobs take heed? Silicon.com's conclusion is that he's not worried much about Apple's position in the market - or about the competition either. Most likely not, in that case. Nothing in the report either about other Apple hardware, like the iPod and upcoming iTV. What do you guys think?